The name of the business says it all: Keep It Simple. That’s the philosophy by which store owners Loretta Pelligra and J.C. Wash operate their home furnishings store. Simply, they provide clients with a one-stop furniture and floor covering source with custom orders at discounted prices, plus stellar quality and service. It has served them well as the partners have been satisfying homeowners, businesses and designers since 1989.
Originally on Water Street, Keep It Simple moved to its current West Lake Mead Parkway location shortly after opening, subsequently adding more showroom and storage space. Displaying an array of chairs and bar stools in front of the store, Loretta said they benefit from a lot of walk-in traffic from the busy thoroughfare in addition to their many referrals.
Ray Anderson, a former Keep It Simple salesman who’s gone on to the great furniture showroom in the sky, matched Loretta and J.C. as business partners. With a background as a carpet layer and floor covering contractor, Loretta was operating Silver State Floorcovering in Las Vegas. J.C. had been working in banquets at the Tropicana since 1968, and wanted to try something different. Ray introduced the pair, and Keep It Simple was born shortly thereafter. Though J.C. had no furniture experience, he was a quick study, and the business has continued to thrive, even in difficult economic times.
Loretta and J.C. always said they wanted to operate their business without a lot of red tape and translate that ease and accessibility to their customers. “During planning meetings and filling out necessary applications and order forms, we kept saying, ‘Keep it simple,’” Loretta recalled. “We hadn’t decided on a name yet so when my daughter was completing the name application, she wrote: Keep It Simple. It’s worked perfectly ever since.”
J.C. added that simplicity translates to pricing. “We sell product at cost plus 10 percent across the board. Our customers appreciate the transparency of that, and, of course, the low price for great buys.”
Loretta and J.C. opened Keep It Simple in Henderson because it was one of the few stores of its kind. Additionally they offered a catalog option, the only one in the entire Las Vegas Valley at the time. Working with top name manufacturers, products come factory-direct and include sofa and love seats, bedroom and dinette sets, mattresses, formal dining rooms, entertainment centers, desks, bookcases, cocktail and end tables, carpet, vinyl, ceramic tile, hardwood floors, and other home accessories. The store also is still known for many unique items that aren’t found anywhere else in the area. J.C. said if they don’t have or can’t order something, they’re happy to provide a referral.
When not working, J.C. still helps the Tropicana and Las Vegas Hilton with banquets. Loretta lives next door to the store. Why? Because it makes it easier – simpler – to get to work.
Keep It Simple is located at 93 West Lake Mead Parkway. Hours are 9 a.m. to 4:30 p.m., Monday through Friday, and 9 a.m. to noon on Saturday. For information, come by the store, call 702-566-6300 or visit www.kis-lv.com.
Keep It Simple
93 West Lake Mead Parkway
Henderson, NV 89015